I want to suggest that this may not be possible. As a result of over three years of ongoing research and analysis, this paper is a comprehensive assessment of a number of social issues facing the integration of practices both signified and enacted in an economy driven by apps such as Uber. Disruptive change in taxi business: The case of Uber. Students are not to copy or submit them as is. Our local operations span across Australia, US, UK, South east Asia and the Middle East. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. In addition, we discussed Milton Friedmans philosophy and how it potentially influences executives at Uber. The company is headquartered at San Francisco; California with name Uber Technologies Inc. Uber is the leading American multinational company which has the largest network of online transportation service. Masyarakat, Kebudayaan dan Politik, 30(4), 333-343. She adds that the department of human resources failed to take any measures regarding her complaints. Factset: FactSet Research Systems Inc.2019. Uber's relation with drivers deteriorated following a decision to alter the company's revenue-sharing formulawith Uber taking as much as 30 percent of gross fare revenue (depending on driver volume), up from 20 percent previously. The footage of this video also went viral, and the person had to lose his job from the designation of corporate manager in Taco Bell company (Glss, 2016). The personal data of the customers were being manipulated and utilized by Uber to sustain its business interests and expands its customer base. Journal of Management & Organization, 22(6), 859-874. our extensive database of written samples to find the inspiration or research youre looking Uber, unfortunately, is also guilty of breaching a contract. This, particularly the artificial subsidising of passenger fees/driver wages to drive growth, is the source of the US$3 billion net loss last year. The fee for the safety program was to be charged to the customer. There is an accountability factor with traditional, heavily-regulated cab services that does not seem to be the case with privately owned companies like Uber. Students who find writing to be a difficult task. We also applied three general legal topics that were discussed in the required reading which were: Trade Secrets, Breach of Contract, and FCPA. Senior Research Fellow, University of Nottingham. The malicious intend towards competitive companies like ordering and cancelling the rides through bogus accounts should be terminated by the leadership of Uber Company. The true ethical dilemma with driverless cars isn't the trolley problemit's whether we should be testing them on public streets at all. A fairly common conclusion is that Uber needs to become more ethical if it is to survive. Ubers hope must be that when it gets to this stage there will be no alternatives left to chose from. Although Uber settled with Waymo, this was an example of unethical behavior to try to have the founder status of self-driving cars (Harvard JLOT, 2018). The retrospective apologies - rather than pre-emptive plans to prevent ethical issues that could be easily avoided - is a common . Passenger Safety. Some 85% of taxi company costs are drivers, cars and fuel, and this applies whether you cover one city or a dozen. In 2017, Uber had a mixed response to the scandals. It has been noted that Uber denies to the public that this tactic is playing dirty but how can they deny this? Eventually, this additional cost will be felt. But Amazon has benefited, throughout its growth, from a trump card: its use of a virtual shopfront makes its overheads significantly lower than bricks-and-mortar rivals. Uber began violating the Americans with Disabilities Act in 2016 when it first began charging these fees in target markets, the Justice . The first distribution center opened in 1975. Sexual harassment became a part of things that violate the CRA being a discrimination based on sex (Lussier, Hendon 2019). Pol'y, 20, 1. Uber's controversies range from arguably unethical business strategies to sexual assault allegations. GradesFixer. These are not difficult to address if they are dealt with honestly. We can write you a custom essay that will follow your exact instructions and meet the deadlines. It is extremely important for corporations to be as ethical and legal in all of their actions as possible. The 78-page report stated Uber dealt with 3,824 incidents of severe sexual assault and. Remember: This is just a sample from a fellow student. The engine of Ubers growth to date has been the US$11.5 billion it has raised from banks and investors. It is not that Uber is incapable of such ethical measures. 2022 Cable News Network. Drivers SecurityThe issues regarding the security of drivers have been prominently raised among the Ubers drivers community. Another ride sharing company, Lyft, got the brunt of Ubers sabotaging techniques. (n.d.). Sexual harassment and Equal Pay are not the only two laws Uber has been accused of breaking. What HR is really good at is hiding these issues and standing up for their company in a lawsuit. By solving these breaches in privacy, urban ethical issues could be attended to very effectively. Ingrid Avendano was a former engineer at Uber. Utilitarianism is an example of the teleological theory of ethics, which says that the result justifies the means utilized to accomplish the result (Geuras and Garofalo, 2002, p. 50). After the calamitous year Uber has had, it should. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. The country's Land Transportation Franchising and Regulatory Board (LTFRB). The operational part of the company reveals that it has never given proper support to the drivers at the time of distress. Total Assignment Help Rated 4.8/5 based on 10542 reviews. It provides a competitive advantage to the owner. (2018, October 16). The website Whos Driving Who explains ubers process for onboarding drivers is dangerously negligent.and Uber doesnt even bother to meet with drivers in person before allowing them to ferry passengers. This is the part that outrages me. 1632-1643). I can help you save hours on your homework. This example has been uploaded by a student. Hence the company management requires having a look at the companys business processes from all aspects to counter the emerging Uber Ethical Issues. His perspective was that a corporate executive is an employee of the shareholders, or owners of the business, and has a responsibility to its shareholders to conduct business in accordance with their desires. If Uber can achieve market dominance before it runs out of funding, the inefficiencies in its model cease to matter. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Retrieved from The New York Times: https://www.nytimes.com/2017/02/19/business/uber-sexual-harassment-investigation.html?module=inline, Ivanova, I. Uber and GMB signed a collective bargaining agreement on 26 May 2021, allowing the GMB to represent up to 70,000 UK Uber drivers in negotiations with the company on issues such as pensions and . What concerns me, however, is not the invasion of privacy per se, but the fact that most consumers don't know it's going on. Type of company where women can sleep their way to the top Is what Ingrid Avendano had to say about Uber. Designing for labour: Uber and the on-demand mobile workforce. Task:
Lastly, we discussed Utilitarianism as another ethical framework that applied to Uber. It was majorly done by providing the drivers with separate credit cards so that a duplicate account counter to its competitor could be opened. The review of the current literature (see methodology in Appendix) has led to the identification of three, interrelated categories of ethical debate: a) the new organisation of work; b) the new nature of work; and c) the new status of workers. Most dramatically, the costs of becoming established in new markets is vast. All subjectsAllied HealthCardiology & Cardiovascular MedicineDentistryEmergency Medicine & Critical CareEndocrinology & MetabolismEnvironmental ScienceGeneral MedicineGeriatricsInfectious DiseasesMedico-legalNeurologyNursingNutritionObstetrics & GynecologyOncologyOrthopaedics & Sports MedicineOtolaryngologyPalliative Medicine & Chronic The agenda/ plan was termed as Supplying Long-Term Operations Growth (SLOG) by the management of Uber (Jiang, 2018). The change followed a separate decision to reduce gross rates in major cities as part of a price war with rival Lyft. These hackers found the critical data of Uber on Amazon Web Services AWS where the company stored and stole that data. It could be inferred from this decision that to address the existing Uber ethical issue, the management and leadership needs to change its tone and approach primarily. Though the company has been successful in penetrating most of the local markets all over the world, it has to face many allegations and lawsuits in various countries. Ethical Issues at Uber - Sexual Harassment - Case Study, By the response Susan Fowler got from her HR Department, and news articles I have read in the past regarding the. (2016, May). Users can read menus, reviews and ratings, order, and pay for food from participating restaurants using an application on the iOS or Android platforms, or through a web browser ()Key features: The company should have no right to retain the personal data of the passengers. Uber disregarded the social responsibility of keeping their employees and consumers safe, to maximize profits. 2. Later on in the 1980s, after a few Court rulings, sexual harassment went under that same umbrella. But even before that, this wildly popular car-sharing service had raised several disturbing ethical issues: 1. To be successful, Uber must address these issues in its marketing strategy so it can reduce resistance as it expands into other cities. Even hands-free devices present this problem because all of the activities that go along with receiving a message and responding to it are distracting, even if they take only a few seconds. The company did not respond to repeated requests for information about its drivers. Saadah, K., Yasmine, S. E., & Mubah, A. S. (2017). Below, we will examine Susan Fowlers case, who was an employee at Uber and claimed that her supervisor sexually harassed her and other women at the company. Too many horrible accusations have been made about Uber drivers and numerous lawsuits have been filed. Melvin Meads, my high school band director, used to tell me, "Straighten up and fly right!," after I acted up. But if your main ethical worry has to do with the fortunes of your favourite restaurant, and the people it employs, then it's worth knowing that you're helping them more by ordering via Uber Eats and DoorDash than by not ordering. We found that Uber drivers have three areas of consistent complaints about working "for" algorithms, concerns that we've also seen in other companies using algorithmic management: Constant. So there needs to be ongoing training that includes everyone, about how to deal with cultural differences and why does diversity matter, and it needs to be clear that sexual harassment is a big deal and it is not tolerated. Uber Ethical Trust Issues Analysis - Report Added on - 2022-04-18 Back in 2016, some intruders hacked the data of third parties who were monitoring and handling the data of Uber drivers. Safety of the passengers
19 The incident was being video-taped by the bystanders, which later went viral on social media platforms. For those who missed the story, Buzzfeed reported that Michael had suggested "hiring a team of opposition researchers to dig up dirt on its critics in the media.". Available from: https://gradesfixer.com/free-essay-examples/the-ethical-issues-surrounding-the-uber-company/. Hask-Kelchner, H. (2006). The Department of Human Resources told Fowler that her direct supervisor was a high performer and they wouldnt feel comfortable punishing him for what was probably an innocent mistake (Isaac, 2017). The competitive effects of sharing economy: how is Uber changing taxis. Yesterday it was announced that the Department of Justice sued Uber alleging it charges disabled passengers who need more time to climb into a vehicle extra "wait time" fees. She sued the company, claiming to be sexually harassed by a co-worker. Leighton, P. (2016). Technology Policy Institute, 22, 1-21. Gradesfixer , The Ethical Issues Surrounding the Uber Company., The Ethical Issues Surrounding the Uber Company [Internet]. Get your custom essay from professional writers. I want to suggest that this may not be possible. The online transportation services of UBER are being made possible by its mobile app, which could be used by the customers to reserve a trip for a certain destination. Though the company witnessed a large rate of growth and expansion in its business, there have been never-ending allegations and complaints regarding the service of the Uber Company. From only 29.95 for 12 months web access and the print magazine. This is a case study review about Uber - a global, app based Taxi Company. Making as much money as possible while conforming to the basic rules of society is what Friedman said is the desire of the shareholders and the responsibility of the corporate executives. Ethics in the programming process Accidents involving self-driving cars are usually due to sensor error or software error, explains Srikanth Saripalli, associate professor in mechanical engineering at Texas A&M University, in The Conversation. My hope is that Uber starts to take the safety of its customers seriously and provides stricter background checks on its employees. The Uber algorithm takes into account many aspects when allocating work to its drivers: work performance, previous interactions with customer service, customer ratings, cancellation rate, completion rate, earnings profile, fraud probability score among others (Clarke 2021). Uber was accused of stealing trade secrets from Waymo, a Google self-driving project. Let's start by finding a writer. Franken, chairman of the Subcommittee On Privacy, Technology, and the Law, is angered by the so-called "God-view" tool. Uber Eats. In the UK, Uber Eats originally paid their delivery riders 20 p/hr, but as the service grew in popularity, wages decreased to a complex formula of 3.30 per . Uber Collides with Controversy INTRODUCTION Uber Technologies Inc. is a multinational transportation company that provides ride-sharing services, food delivery, and more. But such convenience isn't enough to negate the above concerns. Don't use plagiarized sources. English philosophers and economist Jeremy Bentham and John Stuart Mill described this philosophy as making an action right if it promotes happiness and wrong if it has the opposite effect. If agreed, the drivers are provided with the sign-up kit at the moment. In my opinion, Uber allows some of their drivers to rehabilitate themselves at their customers expense. Our professional writers can rewrite it and get you a unique paper. It turns out during the minimum fare rides Uber did, in fact, deduct the safety fee from its drivers. Uber sought in September to get a new rule overturned. The scenario has changed, the attitude hasn't. Uber continues to try and claw its way up the ladder at the cost of bad reputation and a poor public image, and the recent upsurge about the . Copyright 20102023, The Conversation US, Inc. Amazon beats the competition by limiting its overheads. B. These Uber ethical issues have significantly reduced the reputation of the company in various countries. The company has never made a profit, and in 2016 alone lost nearly US$3 billion. The high success and perfect business model of the company have inspired a lot of entrepreneurs who eventually started to copy its format. Uber's main selling point -- that nearby drivers are notified immediately of your desire to get a ride -- is also its chief drawback, at least from a safety perspective. Murray Goulden receives funding from a Nottingham Research Fellowship. Center for Ethical Organizational Cultures . If it fails to achieve near monopoly status and has to continue to compete against local firms, in my view it has little hope of ever repaying its investors. UBER has been subjected to many law suits and ethical issues. First, we live in a very diverse country and why not include everyone in the work environment? Uber's convenience comes with a steep price: increased risk to drivers and pedestrians. Uber is a brand that has faced both ethical and legal issues. Valued at $70bn (54bn), it has millions of customers and thousands of drivers around the world. Though the local government had intervened in this matter and sent the doctor on administrative leave, there have been no significant interventions made by the Uber Company management. Ethical Issues at Uber . And it shouldnt be this way. This application reportedly allows the company to track the location of Uber's customers, which in Franken's view compromises the duty to respect consumer privacy. While pursuing the trip to a random destination, the independent contractors try whether the loyalty of the driver could be changed to the Uber Company. And nobody gets away with just an apology. Chicago Tribune Retrieved from https://search-proquest-com.ezproxy2.apus.edu/docview/1970209904?accountid=8289, MacMillan, D., & Viswanatha, A. Fowler reported the incidents to human resources but was ignored. Fowler was told she is abhorrent, and probably the other women were told as well. Ubers CEO Dara Khosrowshahi, has said he wants to preserve what works, but it seems that what works includes long legal battles where Uber is wrong in principle. Uber has suffered a spate of negative publicity in recent days after allegations of discrimination and harassment from a former software engineer ("Another Uber Engineer Goes Public With Sexism and Harassment Allegations", 2017). Still, there is no such thing as a free lunch. Does Silicon Valley have a sexism problem? This is a mistake. Ethics made easy - comprehensive, simple to use, transparent and reliable ethical rankings. Lussier, R. N., & Hendon, J. R. (2019). cent sure and w the three arities to the Uber Technologies, Inc. (Uber) is a tech startup that Zappos is adopting Uber's surge pricing strategy in how provides ride-sharing services by facilitating a connec- it compensates its call center employees. Below, we will . The engineer complained to . . A fairly common conclusion is that Uber needs to become more ethical if it is to survive. Lussier, R. N., & Hendon, J. R. (2019). Not only does Uber not avoid these costs, its model actually introduces new ones. Related: Uber sorry for 'hot chick' 20-minute ride promo. Uber in the United States has been accused with not adhering to anti-discrimination laws, having predominantly white male employees and a company culture of pushing (too) hard for good performance. Sever breach of corporate ethics has been charged by Lyft on Uber company. To export a reference to this article please select a referencing style below: By clicking Send, you agree to our Terms of service and Privacy statement. Inconsiderate recruitment and Unethical behaviour of employeesThe management of Uber Company is well notorious for its inconsiderate style of recruiting the employees and the consequential unethical behaviour from them. Amazon became the largest online retailer on the planet by burning through huge sums of investment on the way to becoming dominant in an ever-increasing number of sectors, and a de facto monopoly in some such as books. We will occasionally send you account related emails. Whereas the government bodies carry out surveillance to sustain the well-being and security of the citizens, the private companies do it for their personal and selfish gains. Disclaimer. After the calamitous year Uber has had, it should not be difficult for the company to improve its reputation simply by avoiding many of the unnecessary embarrassments heaped upon itself in 2017. In August 2014, The Verge alleged that Uber had recruited a team of independent contractors referred to as 'brand ambassadors'. It all comes down to the economic model on which Uber is built. Retrieved from Employment Law Daily: http://www.employmentlawdaily.com/index.php/news/ubers-safe-rides-fee-deduction-breached-driver-agreement-court-certifies-damages-class/, Wakabayashi, D. (2018, May 21). As Andrew Keen suggested Thursday on CNN.com, if Kalanick really meant what he said, he would have suspended or fired Michael for those remarks. The denials were a result of her reports of misconduct to the company. As this made her very uncomfortable, her sexual harassment claim would be characterized as a hostile work environment that goes against the 1964 CRA. The main ethical issues in this category concern the nature of gig workspecifically, its flexible . In a properly regulated market, in which Uber has to give its drivers appropriate employment protections, and passengers the safeguards they need, its goal of apparently aping Amazon becomes even harder. Last Friday, Uber Vice President Emir Michael reportedly suggested a way of stifling the company's critics that would violate the most basic standards of business ethics. Thousands of Uber drivers around the world plan to protest for better working conditions on Wednesday . In reaching this point, Amazon has itself received plenty of criticism, particularly around its tax arrangements and working conditions in its Orwellian fulfilment centres (warehouse to you and me). Ensuring HR has a significant seat at the table. The major security threats were violent attacks from other local drivers, assault, and misbehaviour on behalf of customers, robbery, etc. Uber has been accused of potentially violating the Foreign Corrupt Practices Act and is undergoing investigation. Retrieved from https://www.eeoc.gov/laws/types/sexual_harassment.cfm, EEOC. A Warner Bros. All Rights Reserved. Operating in 58 countries, it is valued over 60 billion dollars. by burning through huge sums of investment, artificial subsidising of passenger fees/driver wages. The safe ride fee is something Uber implemented in 2014 to finance their safety program. Uber is an American multinational company that offers services like peer to peer ride sharing, food delivery, macro mobility system, and electric bikes and scooters. There are always problems wherever people are involved. To win over California voters, Uber and Lyft were considering to shut down their services "temporarily" in California as a means to appeal to voters who vote on Proposition 22 in the November . The high indulgence in unethical activities like booking and cancelling the orders of the rival companies throws light on the unethical approach adopted by the leadership and employees of Uber. This ride sharing company is deliberately seeking out the demise of another company. A study by the National Safety Council showed that 80% of Americans believe that driving while using a hands-free device for calling is safe. This essay has been submitted by a student. The advertisements we glance at in a magazine do their job very well, and that is because they are [], We provide you with original essay samples, perfect formatting and styling. With a value of about 72 billion dollars, it is considered the worlds most valuable startup. It's perfectly reasonable to stand on principle, and some will say it's even ethically required. This led to a four-month investigation and pressure . The 1964 Civil Rights Act (CRA) stands for anti-discrimination based on gender, race, nationality, and religion. IntroductionThe present report majorly focuses on addressing the ethical issues faced by the managing body of Uber Company, and on providing some relevant and practical solutions to tackle them. Castigation without consequences is meaningless. Now Amazon is able to use its position to generate the vast profits expected by those that funded its expansion. The most concrete and effective thing Uber can do is face this problem like it's faced every other scaling obstacle. Uber faces many regulatory and legal issues outside . Susan Fowler, also a former engineer, accused her direct supervisor of sexually harassing her. This group of individuals used credit cards and burner phones to build accounts with company's competitors . These reference papers are strictly intended for research and reference purposes only. Uber has had numerous examples of a culture guilty of misleading others. UBER ethical Issues Driver's Security The issues regarding the security of drivers have been prominently raised among the Uber's drivers community. After primarily attending to the security concerns of the passengers, the personal details of every customer should be deleted from the servers of the company (Wallsten, 2015). What has Uber done about this? The phenomenon is termed as UBERification in the global market (Angrist, 2017). The report understandably sparked outrage. When Fowler first reported this to the Human Resource Department, they seemed to cover up for the supervisor and accused her of being abhorrent. Benefits/Challenges of a Diverse Workforce. Are you interested in getting a customized paper? The open letter continues, "Making changes only at the corporate leadership level creates a dangerous likelihood that Uber's sustained ethics challenges will resurface.". The report is used to ensure proper diversity and equal opportunity throughout our workforceessentially a road map of Uber's US workforce at a . Through all the legal and ethical issues Uber has had, it is still a tremendous success. Case study of Uber. In November, a New York court dismissed Uber's lawsuit challenging a city law limiting the number of licenses for ride-hailing services. These Uber ethical issues in its marketing strategy so it can reduce resistance it... Noted that Uber denies to the economic model on which Uber is built from local... Actions as possible is playing dirty but how can they deny this, 2017 ), nationality and. Has a significant seat at the table several disturbing ethical issues 21 ) account counter to competitor. 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A lot of entrepreneurs who eventually started to copy its format above concerns assault, probably... Of drivers have been filed s Land Transportation Franchising and Regulatory Board ( LTFRB ) of human resources to. Uberification in the global market ( Angrist, 2017 ) which Uber is of! Save hours on your homework went viral on social media platforms, got the brunt Ubers. Breaches in privacy, Technology, and misbehaviour on behalf of customers, robbery, etc: 1 in markets... Cra ) stands for anti-discrimination based on gender, race, nationality, and the! Live in a lawsuit your exact instructions and meet the deadlines the CRA being discrimination! Alone lost nearly US $ 3 billion sleep their way to the public that this tactic is playing but. Foreign Corrupt Practices Act and is undergoing investigation date has been accused of potentially the! At is hiding these issues and standing up for their company in a.. 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Denies to the drivers ethical issues with uber separate credit cards so that a duplicate account to! It all comes down to the economic model on which Uber is built Company., the ethical issues:.... Uber allows some of their drivers to rehabilitate themselves at their customers expense effects of sharing economy: how Uber... Look at the moment social media platforms, also a former engineer, accused her supervisor... $ 11.5 billion it has millions of customers, robbery, etc environment. Denials were a result of her reports of misconduct to the company, Lyft, the. 2017 ) Assignment Help Rated 4.8/5 based on 10542 reviews sabotaging techniques, Wakabayashi D.... Credit cards so that a duplicate account counter to its competitor could be easily -! After the calamitous year Uber has been the US $ 11.5 billion it millions... Working conditions on Wednesday Uber to sustain its business interests and expands its customer base deliberately seeking the. For their company in a lawsuit price: increased risk to drivers and.... The so-called `` God-view '' tool costs, its model actually introduces new ones through all the legal ethical. On 10542 reviews allows some ethical issues with uber their actions as possible if it is considered the worlds most valuable.., nationality, and misbehaviour on behalf of customers, robbery,.. Inefficiencies in its model cease to matter price war with rival Lyft be easily -! Was majorly done by providing the drivers with separate credit cards and burner to. In 2014 to finance their safety program lawsuits have been filed ethical framework applied... Daily: http: //www.employmentlawdaily.com/index.php/news/ubers-safe-rides-fee-deduction-breached-driver-agreement-court-certifies-damages-class/, Wakabayashi, D. ( 2018, may )... Only 29.95 for 12 months Web access and the print magazine chose from now is. Safe ride fee is something Uber implemented in 2014 to finance their safety program country why!, 333-343 Court rulings, sexual harassment went under that same umbrella ( CRA ) stands for anti-discrimination on! This ethical issues with uber of individuals used credit cards and burner phones to build accounts company... Abhorrent, and religion you save hours on your homework which is by! Company [ Internet ] background checks on its employees data of Uber company competitive effects of sharing:! Its format for the DJIA, which ethical issues with uber went viral on social media.. Convenience comes with a value of about 72 billion dollars Uber began violating the Foreign Corrupt Act... Numerous lawsuits have been prominently raised ethical issues with uber the Ubers drivers community as ethical and legal in all of their as. Djia, which is delayed by two minutes 2018, may 21 ) most valuable startup major threats. Able to use its position to generate the vast profits expected by those that its!, after a few Court rulings, sexual harassment became a part of the stored! ( 4 ), it should charged by Lyft on Uber company 12 months Web access and the Law is. Account counter to its competitor could be attended to very effectively demise of company. Becoming established in new markets is vast reliable ethical rankings company & # x27 ; competitors! Can write you a unique paper the 78-page report stated Uber dealt with incidents. Find writing to be successful, Uber had a mixed response to the economic model which! Been the US $ 3 billion Uber had a mixed response to the drivers are provided with the sign-up at!